Dennis leads the Digitas Global B2B practice. During his 15-year tenure at Digitas, he has led B2B relationships with AT&T, American Express, Microsoft, Morgan Stanley, General Electric, Bank of America and many more. His expertise encompasses business and marketing strategy, online and offline brand experience development, mobile sales app development, site design, digital marketing, sales CRM, customer segmentation, and e-commerce. He has spoken and written in several forums about the digital transformation of B2B marketing and the impact it is having on marketing and sales productivity.

What excites you about the B2B world?

It's the tremendous potential for improving productivity by enabling better integration among sales, marketing and the customer. We can use the power of digital content and social connections to energize and strengthen these vital connections.

What technology is most underutilized by B2B?

Mobile tablets are changing the way all of us consume and interact with information. For sales, it can be their "pocket army" of expert content they bring to a client or prospect enabling them to pull up the right information whenever, wherever they need it. Tablets are underutilized today, but innovative B2B marketers who are embracing them are winning, and those that are not are losing (whether they know it or not).

What influence does B2C have on B2B?

Business-to-business has always been a few steps behind business-to-consumer in the interactive space—from site design to interactive web-based CRM applications to social networking to the use of data to target messages. That's changing quickly and we now have great opportunities to apply business-to-consumer experience to business-to-business solutions.

Favorite web site for work:

My interests are broad, so I thrive on news feeds that are pushed to me from a wide variety of trade journals and business-news sources. From there I dig into specific content wherever it is.

Favorite web site for fun:

I love the TED iPad app for consuming inspirational thought leadership content. I also love GOOD IS, particularly the way they use interactive videos and data design to break down complex issues. I'm also addicted to the NY Times and love how they have embraced audio, video, data design, and reader feedback into their content.

If I didn't work in marketing I'd be:

Hosting a late-night jazz program on FM radio. Make that a syndicated satellite radio program—in high definition.

As co-founder of Solutions I Digitas, Southeast Asia and India's leading marketing services company, Kanika has navigated the marketing landscape of Southeast Asia, creating an amazing portfolio of work along the way. With more than 275 employees, her team consistently delivers direct and interactive services to clients such as Intel, Sony Ericsson, Cisco, P&G, Pepsi, Aviva and Philips. Her rich perspective and experience has orchestrated successful strategies for business-to-business clients including ESPN Southeast Asia's Advertisers campaign and an award-winning trade loyalty program for Sony Ericsson.

What excites you about the B2B world?

The untapped potential and the immense size of marketing possibilities.

What technology is most underutilized by B2B?

B2B has just begun to exploit the power of the internet. The greatest achievements for B2B lie ahead of us.

What influence does B2C have on B2B?

Consumer demand drives business-to-business transactions and makes the business-to-business world go round.

Favorite Web site for work:

Linked In.

Favorite Web site for fun:

Facebook.

If I didn't work in marketing I'd be:

Running my own dot com, making and selling wine.

Rob inspires his team to push the envelope while making sure our clients can sleep at night. His team approach enables Digitas and clients to create powerful, successful solutions together. Rob has nearly 25 years of global marketing experience with B2B companies like American Express, TIAA-CREF, IBM, PwC, Compaq Computer Corporation, and Digital Equipment Corporation, leading teams that built global branding campaigns across multiple channels, including television, print, promotions, and the Web.

Prior to joining Digitas, Rob worked at DDB Needham Worldwide on global brands such as Exxon Mobil, Michelin, and Digital Equipment Corporation and at McCann Erickson Worldwide, leading campaigns for Johnson & Johnson, Lotus Automobiles, Bacardi, Coca-Cola, Sony, and American Express.

What excites you about the B2B world?

The satisfaction of solving business problems, where we help our clients and their brands to truly engage in tandem. This process also happens in B2C, but in B2B the impact can be much larger.

What technology is most underutilized by B2B?

Mobile is the new frontier where the opportunities for business-to-business are exploding.

What influence does B2C have on B2B?

Business-to-consumer teaches business-to-business: Business-to-consumer is first to market with all the innovation; they are testing and learning before most practices even hit business-to-business.

Favorite web site for work:

The Info Boom.

Favorite web site for fun:

Craig's List.

If I didn't work in marketing I'd be:

Doing something more dangerous, like being a Formula-One driver—or working client-side.

Anita is not only a B2B expert but also heads the Marketing Capability for Digitas Chicago. There she is the relationship lead on the Emerson and Miller-Coors businesses. She has over 20 years of expertise in developing brand identity and positioning, creating integrated marketing solutions, developing and commercializing new products and leading market-research efforts in both the B2B and B2C space.

Before moving into her leadership role at Digitas, she was at Quaker Foods & Snacks as director of marketing leading the equity and marketing communications group for the PepsiCo division. She has also led advertising teams at Leo Burnett, FCB and Element 79 Partners.

What excites you about the B2B world?

Knowing we can use technology and the digital space to better connect marketers and the sales force with their prospects or customers by developing customized tools and messaging.

What technology is most underutilized by B2B?

I think we're still in the early stages of realizing the real potential for mobile technology—but those who are using it now are winning in the market.

What influence does B2C have on B2B?

Huge. B2B customers are also consumers. How we react to messaging and use technology, make choices in our personal lives influence our behaviors in the business world.

Favorite web site for work?

Mashable, eMarketer, iMedia and NY Times top my list. Plus feeds for focused news and information.

Favorite web site for fun?

Facebook.

If I didn't work in marketing I'd be:

A broadcast journalist. I'm a news junkie.

As CRM Practice Lead, Mark leads the agency's customer relationship management practice. His focus is on the exponential growth of digital technology, and keeping mobile and social data at the core of CRM. Because smart CRM (data-driven, real-time) is a crucial component of any successful marketing strategy, he also partners with Digitas' capability leads to bring new consumer insights and innovation that drive business results for the agency's Fortune 500 clients.

Prior to joining Digitas, Mark led the combined CRM practice of Strategic Services and the Technology Group for sister agency Digitas Health, where he developed digital marketing platforms for leading pharmaceutical companies. This work entailed systems integration, database design, content management, and Web interface development for multinational and multi-language deployments. Earlier in his career, Mark led the healthcare marketing practice for Epsilon, and retail and B2B verticals at Harte-Hanks.

What excites you about the B2B world?

In large B2B accounts, purchasing decisions are often made via committee. We're seeing dramatic results by understanding and harnessing this complicated web of influence to drive orchestrated campaigns that facilitate collective decision.

What technology is most underutilized by B2B?

Most firms have some form of sales force automation or campaign management. Yet much of the product research and evaluations and peer interactions are external to the SF and campaign management platforms. It's important to leverage digital channel partners and data service providers that allow you to optimize on search, display and social.

What influence does B2C have on B2B?

Business-decision-makers are people. We cannot lose sight of the softer, personal side to messaging (not to be confused with personalization). Bringing an element of fun and interactivity to business-decision-making goes a long way.

Favorite web site for work?

The Economist. Easy to navigate. Easy to digest. And insight into the macroeconomic factors that have such a major impact on projected business performance.

Favorite web site for fun?

Point. A geo-location-based app that allows you to easily locate points of interest in your area and navigate to the location via your phone camera.

If I didn't work in marketing I'd be:

Traveling South America endlessly looking to set up permanent camp.

Justin is a lead connections strategist within the Media capability. Digitas' integrated communications practice takes an unbiased and substantiated approach to planning across owned, earned and paid media. He helps clients understand and identify the most profitable and influential prospects and customers; how they use media to get information, make purchase decisions and influence others. His role is also to inspire both media and creative teams. He currently works across key accounts within including American Express, Kraft, Travelers and Delta.

Prior to Digitas, Justin was an account lead at McgarryBowen, responsible for digital marketing on Marriott International, overseeing all aspects of digital strategy including creative and site development, media and content strategy as well as measurement and analysis. He also has four years of experience at McCann-Erickson and Mindshare overseeing integrated communications for Intel Corporation and Cisco Systems, respectively.

What excites you about the B2B world?

There's a lot of competition and diversification. Suddenly brands that didn't compete in a certain space are doing just that by embracing the power and speed of digital marketing. This creates opportunity for lesser-known brands to quickly leapfrog more established ones (and risk for more established ones to lose ground if they don't keep up). It's an exciting challenge that gets me up each morning.

What technology is most underutilized by B2B?

Social media—networking, referrals and personal communication are key components for learning about business products and solutions. Social media has the tremendous power to facilitate that.

What influence does B2C have on B2B?

Most media innovation happening in B2C gets adopted for B2B. So it's important to understand the impact that a new technology is having on consumers and to use that knowledge to identify the best ways to break through for B2B audiences.

Favorite web site for work?

Twitter. I'm always following new brands, publishers and people to get useful or completely random information.

Favorite web site for fun?

Netflix (streaming). I can connect to it from my TV at home, so there's always something for me to watch.

If I didn't work in marketing I'd be:

Volunteering for the 2014 World Cup in Brazil.

Jim leads the Buick GMC retail, GM Owner Center and Owens Corning businesses. His knowledge of the inner workings and the speed of retail marketing is helping Digitas business clients activate and push campaigns in-market to consumers and influencers alike.

Before joining Digitas five years ago, he led the Lincoln Mercury digital retail business at Team Detroit. Prior to that he worked at Young & Rubicam, J.Walter Thompson and The Orange County Register.

What excites you about the B2B world?

The hidden profit potential that exists for our clients by effectively and efficiently marketing to their B2B customers. We're seeing our B2B clients' mindset change from production/transactional-based programs to customer-insight-driven decision-making.

What technology is most underutilized by B2B?

B2B clients are starting to embrace the mobile and tablet application technology that our B2C clients are already using. B2C customers are starting to expect the same functionality and accessibility in all of their web experiences, including what they see as consumers. We're helping our clients move business applications onto the mobile platform.

What influence does B2C have on B2B?

I believe the influence is huge. If the B2C customer is more educated about products and services than the B2B provider, the B2C customer will quickly search for a different B2B provider. For example, if a home owner (B2C) is more knowledgeable about roofing shingles than a Owens Corning contractor (B2B), the potential sale is lost.

Favorite web site for work?

Automotive News and Google.

Favorite web site for fun?

Mint.

If I didn't work in marketing I'd be:

A financial planner.

With over 20 years of advertising and marketing experience, Siobhan is a key contributor on the Digitas Business Development Leadership team. Her broad agency experience helps prospects and new clients find the right expert resources within the agency and organizing agency capabilities so they meet the needs of the client. If you contact us, she will likely be the first person you hear from.

Prior to her current role, she led multiple cross-capability agency teams responsible for results-driven, integrated marketing campaigns that have increased brand value through customer acquisition, activation, retention and loyalty. Her work over the years spans a broad range of clients including AT&T, General Motors, Federal Express, Children's Hospital Boston, and PepsiCo.

What gets you excited about the B2B world?

Our ability to use our deep understanding of the B2B ecosystem to drive change in a way that is more results-driven than the typical agency.

What technology is most underutilized by B2B?

Right now, social media. It's giving us new and better techniques for listening and learning, providing service to customers, and even facilitating connections between customers.

What influence does B2C have on B2B?

From a marketing standpoint, B2C fundamentally drives how decision-makers expect to be communicated to.

Favorite web site for work?

LinkedIn keeps me in touch with a network of industry contacts I've developed over many years.

Favorite web site for fun?

Hulu.

If I didn't work in marketing I'd be:

A professional pool player traveling the world.

Alex is responsible for building the social practice throughout the agency, and oversees social initiatives across the American Express brand.

Recent work with American Express OPEN includes Small Business Saturday, a national movement that in its second year mobilized more than 100 million Americans to "Shop Small" in a single day, and was unanimously endorsed by the Senate and President Obama.

Prior to Digitas, Alex worked at Tracy Locke where he led PepsiCo's NFL, MLB and MLS sponsorship initiatives on both the consumer and bottler side. In 2008, he cofounded Glassbooth, a site dedicated to empowering individuals to make more informed voting decisions. It was rated best political site of 2008 by CNET and PC Magazine.

What gets you excited about the B2B World?

The massive untapped potential for innovation in social. On the consumer side we've seen marketers lean forward, take greater risks and show a lot of creativity. In the B2B side, we're just starting to see some brave B2B marketers jump in, and those who are jumping in are winning.

What technology is most underutilized by B2B?

Apps. All kinds of them. Social apps. Mobile apps. Free apps. Delivering utility to a potential customer is a unique way to attract prospects, express the value proposition of the brand, and nurture leads toward conversion.

What influence does B2C have on B2B?

They're intrinsically related. B2B marketers who embrace the end consumer need to have an edge. Social in particular poses an interesting opportunity to flip the dynamic and activate consumers to deliver the brand message from the ground up.

Favorite web site for work?

Readwriteweb.

Favorite web site for fun?

Sites that help me have fun when I'm not looking at websites. Like Yelp.

If I didn't work in marketing I'd be:

Iron Chef Alex Jacobs.